The wealth of media and channels that have arisen in the past 15 years has created a complex problem for modern marketers. 

As Forrester’s “TechRadar™: Marketing And Advertising Technology, Q1 2016” report puts it, today’s advertisers must simultaneously dedicate their energy to “brand storytelling, audience-based targeting, insights from customer data, personalisation, and customer experience,” all across a myriad of new media channels and devices.

Consumers have raised their standards for personalisation in marketing campaigns, and without a way to efficiently leverage the increasing amount of data they produce, brands will consistently fail to meet those standards. Cue artificial intelligence…

Download this report to:

• Read an introduction into the convergence of Adtech and Martech 
• Learn what every stack needs
• Discover the ideal applications for executional artificial intelligence