Where Does AI Fit Into
Your Marketing Stack?

Where Does AI Fit Into Your Marketing Stack?

The wealth of media and channels that have arisen in the past 15 years has created a complex problem for modern marketers. 

As Forrester’s “TechRadar™: Marketing And Advertising Technology, Q1 2016” report puts it, today’s advertisers must simultaneously dedicate their energy to “brand storytelling, audience-based targeting, insights from customer data, personalisation, and customer experience,” all across a myriad of new media channels and devices.

Consumers have raised their standards for personalisation in marketing campaigns, and without a way to efficiently leverage the increasing amount of data they produce, brands will consistently fail to meet those standards. Cue artificial intelligence…

Download this report to:

  • Read an introduction into the convergence of Adtech and Martech 
  • Learn what every stack needs
  • Discover the ideal applications for executional artificial intelligence