Testing and Optimisation

Multivariate Creative Optimisation

  • Alberts mixes and matches between creative elements to find the right way to engage with different users at the right time and on the right channel
  • Dynamic creative element combinations provide balance between performance and ad/audience fatigue
  • Albert leaves no stone unturned, testing and optimizing thousands of campaign variables in a fraction of the time it would take a human marketer

    Channel Contribution & Budget Optimisation

    Albert wants to understand the most efficient and effective path to conversion

    • He aligns to the attribution models/windows set in each of the channel providers
    • Measures impact and contribution that each channel has in differing customer journeys and touchpoints
    • He tweaks the budget splits across channels for different segments according to impact, finds optimal split and extrapolates across activity – dynamically running multivariate testing

      Large-Scale, Rapid Testing & Optimisation

      Keywords

      Match-Types

      Keyword Quality Score

      Budget Allocations

      Bids

      Domains/Placements

      Creative Combinations

      Audiences

      Site Visitor Audience

      Scheduling

      Interests

      Lookalike Modeling

      Regions

      Devices

      Funnel Objective Manager

      Ready To Get Started?