Media Centre

Media request: BRG Corporate Affairs Manager, Lauren Gleeson | lauren@thebigredgroup.com +61404136765

Big Red Group appoints Charlotte Valente to lead B2B arm

Big Red Group appoints Charlotte Valente to lead B2B arm

Mumbrella – 16 May 2019

Former APN Outdoor GM of marketing, Charlotte Valente, has been appointed general manager for the B2B division of the Big Red Group. Valente is to head up the company’s Marketics arm, distributor of Albert AI marketing technology in Australia and New Zealand, along with Big Red Group’s workplace experiences product, Redii.

 

 Sydney Innovation Day shines a light on the power of partnership in Australia and across APAC

Sydney Innovation Day shines a light on the power of partnership in Australia and across APAC

Partnerize – 26 March 2019

If you are unfamiliar, Innovation Days are a global series of events delivered by Partnerize in cities like London, San Francisco, New York, and Sydney. The purpose is to bring together the true thought leaders of the partnerships space in a particular region. Strategic thinkers from leading brands convene and collaborate on ways to propel our industry forward, and deliver more effective sales programs and performance marketing campaigns.

The great tech arms race: how changing consumer behaviour and expectation is driving ecommerce transformation

The great tech arms race: how changing consumer behaviour and expectation is driving ecommerce transformation

CIO Outlook – 20 March 2019

In the same way necessity is the mother of invention; customer expectation has become the mother of tech transformation in the world of ecommerce. It is the new battleground for retailers who are in an arms race for every customer acquisition. The weaponry includes anything from AI marketing technologies like Albert, to the full bells and whistles offerings from the likes of Salesforce. 

Simson fears for small biz marketers

Simson fears for small biz marketers

InnovationAus.com – 25 March 2019

Something needs to be done about the concentration of digital advertising around Facebook and Google, with both regularly changing the rules so there is little consistency or clarity, according to Big Red Group Co-Founder Naomi Simson.

The biggest AI announcements from CES 2019

The biggest AI announcements from CES 2019

The Big Red Group – 13 January 2019

CES 2019 showed how AI will influence every aspect of our lives, from home, to the office, right through to retirement.  Last week, the annual Consumer Electronics Show (CES) drew to a close. The jam-packed event, held in Las Vegas, showcased the latest cutting-edge technology concepts, ideas and innovations from the world’s best, and biggest brands.

RedBalloon invests in new tech platform to aid global growth

RedBalloon invests in new tech platform to aid global growth

Inside Retail – 20 November 2018

RedBalloon has completed the transition of its website from a 17-year-old, predominantly custom-built platform to Salesforce’s Commerce Cloud, as its parent company, Big Red Group (BRG), eyes future acquisitions to become the world’s biggest online marketplace for experiences within the next two years… The platform will see the Salesforce AI offering, Einstein, working hand-in-hand with BRG’s AI marketing technology, Albert. Einstein has the ability to learn customer behaviour and preferences to deliver a more personalised user experience, while facilitating conversion improvements from traffic delivered to the RedBalloon site by Albert.

RedBalloon founder was scared to shift 100% ad spend to digital

RedBalloon founder was scared to shift 100% ad spend to digital

Ad News – 25 October 2018

Despite having launched a digital business herself, entrepreneur and Channel Ten Shark Tank star Naomi Simson has had reservations about ploughing all her media spend into the channel alone. Speaking to AdNews about her current marketing mix, Simson explained how her media buy is shifting further towards digital as she increasingly looks at data from the customer journey.

Albert Listed in Gartner’s 2018 Magic Quadrant for Ad Tech

Albert Listed in Gartner’s 2018 Magic Quadrant for Ad Tech

Business Wire – 23 October 2018

Albert, an enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns from start to finish for some of the world’s leading brands, today announced it has been listed in Gartner Inc.’s 2018 “Magic Quadrant for Ad Tech” research report. Gartner’s Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the relative positions of the market’s competitors.

What marketers could do with an AI Assist

What marketers could do with an AI Assist

Campaign Brief – 3 September 2018

It’s pretty normal these days to spend part of your time contemplating how Artificial Intelligence will impact your industry, your organisation, your role. I recently heard Or Shani, the CEO and Founder of Albert (an AI platform for digital marketing campaigns), downplay and debunk fears related to AI, and I realised it was resonating with me because I tend to have a positive outlook on where AI will take us. Here’s why I think you should too.

How automated marketing strategies work for retailers

How automated marketing strategies work for retailers

Internet Retailer – 30 July 2018

In May 2017, RedBalloon turned to Albert Technologies Ltd., a marketing platform that uses artificial intelligence technology to automate retailers’ digital advertising programs. Albert aims to perform many of the manual, time-consuming tasks involved in a marketing campaign—from digital media buying to execution to optimization [sic] and analysis. Albert additionally offers retailers insights and recommendations based on the data it gathers over time. RedBalloon charged Albert with reducing acquisition costs, finding new audiences not yet reached and making media buying decisions more autonomous.

How AI Helped One Retailer Reach New Customers

How AI Helped One Retailer Reach New Customers

Harvard Business Review – 28 May 2018

…Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. The company’s cost of new customer acquisition had ballooned from 5 cents to $50… Enter “Albert”, a digital marketing platform powered by artificial intelligence (AI).

AI to help marketers, not replace them

AI to help marketers, not replace them

CMO.com – 3 July 2018

Discussion of the use of artificial intelligence in the workplace today inevitably leads to questions about the role it will play – and what might happen to those people who previously performed those roles. While technology pundits point to technology historically generating more jobs than it destroys, with humans moving on to new or higher value tasks, there is nothing to say that trend will continue indefinitely. But according to Or Shani, in the AI workplace revolution, the early signs are looking good that humans will remain in high demand.

Artificial intelligence will help us remember what marketing is all about

Artificial intelligence will help us remember what marketing is all about

Smart Company – 18 June 2018

The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage their customers. This week I speak to Or Shani, founder and CEO of Albert – the world’s first and only AI marketing platform – about how AI is not here to replace our intelligence, but to augment it.

Shark Tank star Naomi Simson to ‘revolutionise digital marketing’ with AI

Shark Tank star Naomi Simson to ‘revolutionise digital marketing’ with AI

Ad News – 27 July 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.

The Red Revolution

The Red Revolution

The Press (PWC) – 29 June 2018

If you told Naomi Simson five years ago today she would be back as a Chief Marketing Officer in her business, she’d have been amused but not surprised.

Naomi Simson says people shouldn’t fear AI

Naomi Simson says people shouldn’t fear AI

Business Insider – 28 July 2017

Naomi Simson’s Big Red Group will resell the artificial intelligence technology that her famous startup RedBalloon used to perform a year’s worth of work in just 24 hours.

RedBalloon restructures, unveils AI-powered digital marketing division

RedBalloon restructures, unveils AI-powered digital marketing division

CMO – 28 July 2017

Experiences businesses restructures under holding entity, Big Red Group, and strikes reseller agreement with artificial intelligence digital marketing tech player, Albert.

AI Helps RedBalloon Cut Acquisition Costs By 25 Per Cent In A Month

AI Helps RedBalloon Cut Acquisition Costs By 25 Per Cent In A Month

Which 50 – 31 July 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.

Big Red Group Secures Exclusive Rights as Reseller of Artificial Intelligence Marketing Platform Albert

Big Red Group Secures Exclusive Rights as Reseller of Artificial Intelligence Marketing Platform Albert

IT Brief – 1 August 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.

AI Plugs Human Errors & Lets Marketers Focus on Quality

AI Plugs Human Errors & Lets Marketers Focus on Quality

Exchange Wire – 2 August 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.

Should you let a robot decide how you tell your brand story? Three digital marketing trends explained

Should you let a robot decide how you tell your brand story? Three digital marketing trends explained

Smart Company – 4 August 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.