Media Centre

RedBalloon invests in new tech platform to aid global growth

Inside Retail – 20 November 2018

RedBalloon has completed the transition of its website from a 17-year-old, predominantly custom-built platform to Salesforce’s Commerce Cloud, as its parent company, Big Red Group (BRG), eyes future acquisitions to become the world’s biggest online marketplace for experiences within the next two years… The platform will see the Salesforce AI offering, Einstein, working hand-in-hand with BRG’s AI marketing technology, Albert. Einstein has the ability to learn customer behaviour and preferences to deliver a more personalised user experience, while facilitating conversion improvements from traffic delivered to the RedBalloon site by Albert.

RedBalloon founder was scared to shift 100% ad spend to digital

Ad News – 25 October 2018

Despite having launched a digital business herself, entrepreneur and Channel Ten Shark Tank star Naomi Simson has had reservations about ploughing all her media spend into the channel alone. Speaking to AdNews about her current marketing mix, Simson explained how her media buy is shifting further towards digital as she increasingly looks at data from the customer journey. 

Albert Listed in Gartner’s 2018 Magic Quadrant for Ad Tech

Business Wire – 23 October 2018

Albert, an enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns from start to finish for some of the world’s leading brands, today announced it has been listed in Gartner Inc.’s 2018 “Magic Quadrant for Ad Tech” research report. Gartner’s Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the relative positions of the market’s competitors.

What marketers could do with an AI Assist

Campaign Brief – 3 September 2018

It’s pretty normal these days to spend part of your time contemplating how Artificial Intelligence will impact your industry, your organisation, your role. I recently heard Or Shani, the CEO and Founder of Albert (an AI platform for digital marketing campaigns), downplay and debunk fears related to AI, and I realised it was resonating with me because I tend to have a positive outlook on where AI will take us. Here’s why I think you should too.

How automated marketing strategies work for retailers

Internet Retailer – 30 July 2018

In May 2017, RedBalloon turned to Albert Technologies Ltd., a marketing platform that uses artificial intelligence technology to automate retailers’ digital advertising programs. Albert aims to perform many of the manual, time-consuming tasks involved in a marketing campaign—from digital media buying to execution to optimization[sic] and analysis. Albert additionally offers retailers insights and recommendations based on the data it gathers over time. RedBalloon charged Albert with reducing acquisition costs, finding new audiences not yet reached and making media buying decisions more autonomous.

How AI Helped One Retailer Reach New Customers

Harvard Business Review – 28 May 2018

…Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. The company’s cost of new customer acquisition had ballooned from 5 cents to $50… Enter “Albert”, a digital marketing platform powered by artificial intelligence (AI).

AI to help marketers, not replace them

CMO.com – 3 July 2018

Discussion of the use of artificial intelligence in the workplace today inevitably leads to questions about the role it will play – and what might happen to those people who previously performed those roles. While technology pundits point to technology historically generating more jobs than it destroys, with humans moving on to new or higher value tasks, there is nothing to say that trend will continue indefinitely. But according to Or Shani, in the AI workplace revolution, the early signs are looking good that humans will remain in high demand.

Artificial intelligence will help us remember what marketing is all about

Smart Company – 18 June 2018

The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage their customers. This week I speak to Or Shani, founder and CEO of Albert – the world’s first and only AI marketing platform – about how AI is not here to replace our intelligence, but to augment it.

Shark Tank star Naomi Simson to ‘revolutionise digital marketing’ with AI

Ad News – 27 July 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.

The Red Revolution

The Press (PWC) – 29 June 2018

If you told Naomi Simson five years ago today she would be back as a Chief Marketing Officer in her business, she’d have been amused but not surprised.

Naomi Simson says people shouldn’t fear AI

Business Insider – 28 July 2017

Naomi Simson’s Big Red Group will resell the artificial intelligence technology that her famous startup RedBalloon used to perform a year’s worth of work in just 24 hours.

RedBalloon restructures, unveils AI-powered digital marketing division

CMO – 28 July 2017

Experiences businesses restructures under holding entity, Big Red Group, and strikes reseller agreement with artificial intelligence digital marketing tech player, Albert

AI Helps RedBalloon Cut Acquisition Costs By 25 Per Cent In A Month

Which 50 – 31 July 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.

Big Red Group Secures Exclusive Rights as Reseller of Artificial Intelligence Marketing Platform Albert

IT Brief – 1 August 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.

AI Plugs Human Errors & Lets Marketers Focus on Quality

Exchange Wire – 2 August 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.

Should you let a robot decide how you tell your brand story? Three digital marketing trends explained

Smart Company – 4 August 2017

Shark Tank star and RedBalloon founder Naomi Simson is taking aim at the buzzing digital marketing world with a major artificial intelligence deal, she believes will “revolutionise” digital marketing in Australia.