Cellarmasters is one of the early adopters of the Albert Marketing AI technology in Australia, and whilst the brand is reaping the rewards, so are its customers. Macro industry factors are driving rapid and unrelenting change into the retail industry. And this seems...
With the World Economic Forum now predicting that machines will do more workplace tasks than humans by 2025, it’s difficult to deny that artificial intelligence (AI) exists. But it’s also often difficult to recognise AI, even when it’s right in front of you.
Contrary to conventional wisdom, there’s no reason why brands can’t do effective performance marketing and brand building within the same campaign.
When the concept of digital transformation in marketing moved beyond early adoption and hit critical mass earlier this decade, marketers shared a vision of seamless digital technologies that would replace their cumbersome manual processes.
There are seemingly thousands of artificial intelligence solutions for marketers – but only four real questions potential AI marketing professionals need to ask when deciding what will work for their business.
AI is an almost essential weapon in this era of marketing hyper-personalisation and first-class customer experience expectations. AI can enable this like never before.
AI-based marketing tools have the potential to revolutionise critical digital marketing tasks like content personalisation, but only if marketers learn to use them properly.
Most marketing tech stacks are over-complicated and underperforming — AI marketing platforms represent a single, elegant solution to both problems.