There are seemingly thousands of artificial intelligence solutions for marketers – but only four real questions potential AI marketing professionals need to ask when deciding what will work for their business.
AI is an almost essential weapon in this era of marketing hyper-personalisation and first-class customer experience expectations. AI can enable this like never before.
AI-based marketing tools have the potential to revolutionise critical digital marketing tasks like content personalisation, but only if marketers learn to use them properly.
Most marketing tech stacks are over-complicated and underperforming — AI marketing platforms represent a single, elegant solution to both problems.