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4 questions: Does your business need marketing AI?
There are seemingly thousands of artificial intelligence solutions for marketers – but only four real questions potential AI marketing professionals need to ask when deciding what will work for their business.
Keeping up with customers: Why marketers need AI
AI is an almost essential weapon in this era of marketing hyper-personalisation and first-class customer experience expectations. AI can enable this like never before.
Are digital marketers prepared to make the most of AI?
AI-based marketing tools have the potential to revolutionise critical digital marketing tasks like content personalisation, but only if marketers learn to use them properly.
How AI can help release you from tech stack prison
Most marketing tech stacks are over-complicated and underperforming — AI marketing platforms represent a single, elegant solution to both problems.
