by Albert | Sep 8, 2020 | AI in business
As the world tries to find its footing amid unstable surrounds, business vulnerabilities are exposed. There’s no margin for error, no time for lag. Agility is critical. Much hinges on the ability to predict and rapidly respond in real-time to consumer sentiment. This...
by Nicola Albrecht | Jul 10, 2020 | AI in business
The Big Red Group takes a stake in AI marketing platform After working with the Marketics’ Albert AI team for more than three years and continuing to see great results, CEO David Anderson announced on 7 July 2020 that The Big Red Group has taken a stake in Albert AI. ...
by Albert | Feb 21, 2020 | AI in business, Case studies, General
Interview: Optus marketing program includes AI At a recent iMedia event Big Red Group co-founder, Naomi Simson interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to...
by Albert | Oct 2, 2019 | AI in business, AI marketing, AI myths, AI trends
If you think that AI is the future, I’m sorry to say, you’re wrong. In fact, AI and machine learning have proliferated so many areas of life that 63 per cent of people globally don’t even realise they’re already using it. For instance, the use of voice...
by Naomi Simson | Mar 19, 2019 | AI in business, AI marketing, Case studies
Cellarmasters is one of the early adopters of the Albert Marketing AI technology in Australia, and whilst the brand is reaping the rewards, so are its customers. Macro industry factors are driving rapid and unrelenting change into the retail industry. And this seems...
by Albert | Feb 19, 2019 | AI in business
With the World Economic Forum now predicting that machines will do more workplace tasks than humans by 2025, it’s difficult to deny that artificial intelligence (AI) exists. But it’s also often difficult to recognise AI, even when it’s right in front of you. When the...
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