by Nicola Albrecht | Feb 2, 2021 | AI in business
Most of us have some interaction with Artificial Intelligence (AI) each day, although we may not always knowingly engage. It’s a behind the scenes intelligence of extraordinary capability that is becoming increasingly prolific in both our social and business lives. ...
by Nicola Albrecht | Oct 2, 2020 | AI in business, General
“The typical process of manually rolling up data to identify some broad actions that might drive improved results has inherent limitations. My team and I now understand that Albert’s autonomous optimisations leverage the true power inherent in our digital campaign...
by Nicola Albrecht | Sep 8, 2020 | AI in business
As the world tries to find its footing amid unstable surrounds, business vulnerabilities are exposed. There’s no margin for error, no time for lag. Agility is critical. Much hinges on the ability to predict and rapidly respond in real-time to consumer sentiment. This...
by Nicola Albrecht | Jul 10, 2020 | AI in business
The Big Red Group takes a stake in AI marketing platform After working with the Marketics’ Albert AI team for more than three years and continuing to see great results, CEO David Anderson announced on 7 July 2020 that The Big Red Group has taken a stake in Albert AI. ...
by Nicola Albrecht | Feb 21, 2020 | AI in business, Case studies, General
Interview: Optus marketing program includes AI At a recent iMedia event Big Red Group co-founder, Naomi Simson interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to...
by Nicola Albrecht | Oct 2, 2019 | AI in business, AI marketing, AI myths, AI trends
If you think that AI is the future, I’m sorry to say, you’re wrong. In fact, AI and machine learning have proliferated so many areas of life that 63 per cent of people globally don’t even realise they’re already using it. For instance, the use of voice...
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