by Albert | Feb 21, 2020 | AI in business, Case studies, General
Interview: Optus marketing program includes AI At a recent iMedia event Big Red Group co-founder, Naomi Simson interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to...
by Albert | Oct 2, 2019 | AI in business, AI marketing, AI myths, AI trends
If you think that AI is the future, I’m sorry to say, you’re wrong. In fact, AI and machine learning have proliferated so many areas of life that 63 per cent of people globally don’t even realise they’re already using it. For instance, the use of voice...
by Naomi Simson | Mar 19, 2019 | AI in business, AI marketing, Case studies
Cellarmasters is one of the early adopters of the Albert Marketing AI technology in Australia, and whilst the brand is reaping the rewards, so are its customers. Macro industry factors are driving rapid and unrelenting change into the retail industry. And this seems...
by Albert | Feb 19, 2019 | AI in business
With the World Economic Forum now predicting that machines will do more workplace tasks than humans by 2025, it’s difficult to deny that artificial intelligence (AI) exists. But it’s also often difficult to recognise AI, even when it’s right in front of you. When the...
by Albert | Jan 30, 2019 | AI in business
There are seemingly thousands of artificial intelligence solutions for marketers – but only four real questions potential AI marketing professionals need to ask when deciding what will work for their business. 1. Does this problem really require AI? What is the...
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