by Nicola Albrecht | Feb 2, 2021 | AI in business
Most of us have some interaction with Artificial Intelligence (AI) each day, although we may not always knowingly engage. It’s a behind the scenes intelligence of extraordinary capability that is becoming increasingly prolific in both our social and business lives. ...
by Nicola Albrecht | Nov 18, 2020 | AI trends
Artificial intelligence (AI) finds itself at the forefront of discussions, with the recent Netflix release – ‘The Social Dilemma’. The documentary focuses on the tactics and technologies that social media companies such as Facebook, Pinterest, Twitter and...
by Nicola Albrecht | Oct 28, 2020 | AI trends
When Google announced earlier this year that they are following Apple Safari and Mozilla Firefox’s lead, and phasing out third-party cookies on its Chrome browser by 2022, there was a frenzy of concern amongst marketers. How would they replace valuable user data...
by Nicola Albrecht | Oct 2, 2020 | AI in business, General
“The typical process of manually rolling up data to identify some broad actions that might drive improved results has inherent limitations. My team and I now understand that Albert’s autonomous optimisations leverage the true power inherent in our digital campaign...
by Nicola Albrecht | Sep 8, 2020 | AI in business
As the world tries to find its footing amid unstable surrounds, business vulnerabilities are exposed. There’s no margin for error, no time for lag. Agility is critical. Much hinges on the ability to predict and rapidly respond in real-time to consumer sentiment. This...
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