by Albert | Sep 8, 2020 | AI in business
As the world tries to find its footing amid unstable surrounds, business vulnerabilities are exposed. There’s no margin for error, no time for lag. Agility is critical. Much hinges on the ability to predict and rapidly respond in real-time to consumer sentiment. This...
by Albert | Aug 18, 2020 | AI marketing
AI: The Good, The Bad and Albert Since the term artificial intelligence (AI) was first coined by John McCarthy in 1956, its use in marketing has continued to flourish. With growing sophistication in predicting consumer intent and continual adoption of human...
by Albert | Jul 21, 2020 | AI marketing, General
Five ways marketers can respond to the disruption of 2020 For any marketing professional the last four months has been a roller coaster. How we think about marketing technology has shifted. We are open to new ideas. We’ve tried TikTok, have given baking a go and all...
by Albert | Jul 14, 2020 | General
Retailer marketers and digital marketers alike have found the last four months increasingly challenging. Finding new customers and being cost effective at the same time can seem illusive inside the ‘walled gardens’ of Facebook, Bing and Google. Customers are behaving...
by Albert | Feb 21, 2020 | AI in business, Case studies, General
Interview: Optus marketing program includes AI At a recent iMedia event Big Red Group co-founder, Naomi Simson interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to...
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