by Albert | Feb 21, 2020 | AI in business, Case studies, General
Interview: Optus marketing program includes AI At a recent iMedia event Big Red Group co-founder, Naomi Simson interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to...
by Albert | Dec 3, 2019 | AI myths
There are a number of myths and fears surrounding AI marketing technology, and these may in the very near future limit the ability of brands to stay competitive in the new world of marketing. Marketing is a discipline built around testing, learning and refining. And...
by Albert | Oct 26, 2019 | AI marketing, AI myths, General
It is no longer a question of whether humans and machine can or cannot work together; it’s a case of not having a choice. People simply must be freed up from the highly repetitive and predictable work that is within the capacity of machines, so they can ‘stitch...
by Albert | Oct 20, 2019 | AI marketing, AI myths, General
The onslaught of Artificial Intelligence is not the first time the world has experienced significant shifts in employment due to new technology… But history, being our greatest teacher, actually tells us that in the long run technology is a net creator of jobs. ...
by Albert | Oct 2, 2019 | AI in business, AI marketing, AI myths, AI trends
If you think that AI is the future, I’m sorry to say, you’re wrong. In fact, AI and machine learning have proliferated so many areas of life that 63 per cent of people globally don’t even realise they’re already using it. For instance, the use of voice...
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