by Albert | Oct 28, 2020 | AI trends
When Google announced earlier this year that they are following Apple Safari and Mozilla Firefox’s lead, and phasing out third-party cookies on its Chrome browser by 2022, there was a frenzy of concern amongst marketers. How would they replace valuable user data...
by Albert | Oct 2, 2020 | AI in business, General
“The typical process of manually rolling up data to identify some broad actions that might drive improved results has inherent limitations. My team and I now understand that Albert’s autonomous optimisations leverage the true power inherent in our digital campaign...
by Albert | Sep 8, 2020 | AI in business
As the world tries to find its footing amid unstable surrounds, business vulnerabilities are exposed. There’s no margin for error, no time for lag. Agility is critical. Much hinges on the ability to predict and rapidly respond in real-time to consumer sentiment. This...
by Albert | Aug 18, 2020 | AI marketing
AI: The Good, The Bad and Albert Since the term artificial intelligence (AI) was first coined by John McCarthy in 1956, its use in marketing has continued to flourish. With growing sophistication in predicting consumer intent and continual adoption of human...
by Albert | Jul 21, 2020 | AI marketing, General
Five ways marketers can respond to the disruption of 2020 For any marketing professional the last four months has been a roller coaster. How we think about marketing technology has shifted. We are open to new ideas. We’ve tried TikTok, have given baking a go and all...
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