Albert


How Do You Keep Pace with Consumer Sentiment?

How Do You Keep Pace with Consumer Sentiment?

As the world tries to find its footing amid unstable surrounds, business vulnerabilities are exposed. There’s no margin for error, no time for lag. Agility is critical. Much hinges on the ability to predict and rapidly respond in real-time to consumer sentiment. This...
AI: The Good, The Bad and Albert

AI: The Good, The Bad and Albert

AI: The Good, The Bad and Albert Since the term artificial intelligence (AI) was first coined by John McCarthy in 1956, its use in marketing has continued to flourish. With growing sophistication in predicting consumer intent and continual adoption of human...
The Next Normal: How Marketers Adapt

The Next Normal: How Marketers Adapt

Five ways marketers can respond to the disruption of 2020  For any marketing professional the last four months has been a roller coaster. How we think about marketing technology has shifted. We are open to new ideas. We’ve tried TikTok, have given baking a go and all...