by Albert | Feb 19, 2019 | AI in business
With the World Economic Forum now predicting that machines will do more workplace tasks than humans by 2025, it’s difficult to deny that artificial intelligence (AI) exists. But it’s also often difficult to recognise AI, even when it’s right in front of you. When the...
by Albert | Feb 18, 2019 | AI marketing
Contrary to conventional wisdom, there’s no reason why brands can’t do effective performance marketing and brand building within the same campaign. Performance has arguably become the most valuable currency in a digital media marketplace, but it is plagued by a lack...
by Albert | Feb 5, 2019 | AI marketing
When the concept of digital transformation in marketing moved beyond early adoption and hit critical mass earlier this decade, marketers shared a vision of seamless digital technologies that would replace their cumbersome manual processes. Their thinking was simple:...
by Albert | Jan 30, 2019 | AI in business
There are seemingly thousands of artificial intelligence solutions for marketers – but only four real questions potential AI marketing professionals need to ask when deciding what will work for their business. 1. Does this problem really require AI? What is the...
by Albert | Jan 12, 2019 | AI marketing
AI-based marketing tools have the potential to revolutionise critical digital marketing tasks like content personalisation, but only if marketers learn to use them properly. While much of the early conversation about commercial applications of AI has been shaped by...
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