4 questions: Does your business need marketing AI?

4 questions: Does your business need marketing AI?

There are seemingly thousands of artificial intelligence solutions for marketers – but only four real questions potential AI marketing professionals need to ask when deciding what will work for their business. 1. Does this problem really require AI? What is the...
How AI can help release you from tech stack prison

How AI can help release you from tech stack prison

Most marketing tech stacks are over-complicated and underperforming — AI marketing platforms represent a single, elegant solution to both problems. The digital revolution has provided marketers with unprecedented access to their target audiences, but it has also made...