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How Do You Keep Pace with Consumer Sentiment?

How Do You Keep Pace with Consumer Sentiment?

As the world tries to find its footing amid unstable surrounds, business vulnerabilities are exposed. There’s no margin for error, no time for lag. Agility is critical. Much hinges on the ability to predict and rapidly respond in real-time to consumer sentiment. This...

AI: The Good, The Bad and Albert

AI: The Good, The Bad and Albert

AI: The Good, The Bad and Albert Since the term artificial intelligence (AI) was first coined by John McCarthy in 1956, its use in marketing has continued to flourish. With growing sophistication in predicting consumer intent and continual adoption of human...

The Next Normal: How Marketers Adapt

The Next Normal: How Marketers Adapt

Five ways marketers can respond to the disruption of 2020  For any marketing professional the last four months has been a roller coaster. How we think about marketing technology has shifted. We are open to new ideas. We’ve tried TikTok, have given baking a go and all...

3 Reasons We Fear AI Marketing Technology

3 Reasons We Fear AI Marketing Technology

There are a number of myths and fears surrounding AI marketing technology, and these may in the very near future limit the ability of brands to stay competitive in the new world of marketing.   Marketing is a discipline built around testing, learning and refining. And...

AI is here, take notice

AI is here, take notice

If you think that AI is the future, I’m sorry to say, you’re wrong.  In fact, AI and machine learning have proliferated so many areas of life that 63 per cent of people globally don't even realise they're already using it. For instance, the use of voice search has...