Blog
The Next Normal: How Marketers Adapt
Five ways marketers can respond to the disruption of 2020 For any marketing professional the last four months has been a roller coaster. How we think about marketing technology has shifted. We are open to new ideas. We’ve tried TikTok, have given baking a go and all...
How and why Optus chose AI to join its performance marketing team
Retailer marketers and digital marketers alike have found the last four months increasingly challenging. Finding new customers and being cost effective at the same time can seem illusive inside the ‘walled gardens’ of Facebook, Bing and Google. Customers are behaving...
Home Grown Success Big Red Group takes a stake in AI marketing platform
The Big Red Group takes a stake in AI marketing platform After working with the Marketics’ Albert AI team for more than three years and continuing to see great results, CEO David Anderson announced on 7 July 2020 that The Big Red Group has taken a stake in Albert AI. ...
Why Optus chose AI for marketing efficiencies
Interview: Optus marketing program includes AI At a recent iMedia event Big Red Group co-founder, Naomi Simson interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to...
3 Reasons We Fear AI Marketing Technology
There are a number of myths and fears surrounding AI marketing technology, and these may in the very near future limit the ability of brands to stay competitive in the new world of marketing. Marketing is a discipline built around testing, learning and refining. And...
EQ in the AI age: Humans and machines must work together
It is no longer a question of whether humans and machine can or cannot work together; it’s a case of not having a choice. People simply must be freed up from the highly repetitive and predictable work that is within the capacity of machines, so they can ‘stitch...
EQ in the AI age: Machines will NOT take your job
The onslaught of Artificial Intelligence is not the first time the world has experienced significant shifts in employment due to new technology... But history, being our greatest teacher, actually tells us that in the long run technology is a net creator of jobs. ...
AI is here, take notice
If you think that AI is the future, I’m sorry to say, you’re wrong. In fact, AI and machine learning have proliferated so many areas of life that 63 per cent of people globally don't even realise they're already using it. For instance, the use of voice search has...
Shifting retail: Cellarmasters responds with Marketing AI technology
Cellarmasters is one of the early adopters of the Albert Marketing AI technology in Australia, and whilst the brand is reaping the rewards, so are its customers. Macro industry factors are driving rapid and unrelenting change into the retail industry. And this seems...
Machines are fixers; humans are visionaries
With the World Economic Forum now predicting that machines will do more workplace tasks than humans by 2025, it’s difficult to deny that artificial intelligence (AI) exists. But it’s also often difficult to recognise AI, even when it’s right in front of you.
