Blog
AI’s Lack of Dilemma
Artificial intelligence (AI) finds itself at the forefront of discussions, with the recent Netflix release - ‘The Social Dilemma’. The documentary focuses on the tactics and technologies that social media companies such as Facebook, Pinterest, Twitter and Instagram...
AI’s Rise as Cookies Crumble
When Google announced earlier this year that they are following Apple Safari and Mozilla Firefox’s lead, and phasing out third-party cookies on its Chrome browser by 2022, there was a frenzy of concern amongst marketers. How would they replace valuable user data...
Because Albert Knows, One Size Doesn’t Fit All
“The typical process of manually rolling up data to identify some broad actions that might drive improved results has inherent limitations. My team and I now understand that Albert’s autonomous optimisations leverage the true power inherent in our digital campaign...
How Do You Keep Pace with Consumer Sentiment?
As the world tries to find its footing amid unstable surrounds, business vulnerabilities are exposed. There’s no margin for error, no time for lag. Agility is critical. Much hinges on the ability to predict and rapidly respond in real-time to consumer sentiment. This...
AI: The Good, The Bad and Albert
AI: The Good, The Bad and Albert Since the term artificial intelligence (AI) was first coined by John McCarthy in 1956, its use in marketing has continued to flourish. With growing sophistication in predicting consumer intent and continual adoption of human...
The Next Normal: How Marketers Adapt
Five ways marketers can respond to the disruption of 2020 For any marketing professional the last four months has been a roller coaster. How we think about marketing technology has shifted. We are open to new ideas. We’ve tried TikTok, have given baking a go and all...
How and why Optus chose AI to join its performance marketing team
Retailer marketers and digital marketers alike have found the last four months increasingly challenging. Finding new customers and being cost effective at the same time can seem illusive inside the ‘walled gardens’ of Facebook, Bing and Google. Customers are behaving...
Home Grown Success Big Red Group takes a stake in AI marketing platform
The Big Red Group takes a stake in AI marketing platform After working with the Marketics’ Albert AI team for more than three years and continuing to see great results, CEO David Anderson announced on 7 July 2020 that The Big Red Group has taken a stake in Albert AI. ...
Why Optus chose AI for marketing efficiencies
Interview: Optus marketing program includes AI At a recent iMedia event Big Red Group co-founder, Naomi Simson interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to...
3 Reasons We Fear AI Marketing Technology
There are a number of myths and fears surrounding AI marketing technology, and these may in the very near future limit the ability of brands to stay competitive in the new world of marketing. Marketing is a discipline built around testing, learning and refining. And...
