Blog
Why Optus chose AI for marketing efficiencies
Interview: Optus marketing program includes AI At a recent iMedia event Big Red Group co-founder, Naomi Simson interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to...
3 Reasons We Fear AI Marketing Technology
There are a number of myths and fears surrounding AI marketing technology, and these may in the very near future limit the ability of brands to stay competitive in the new world of marketing. Marketing is a discipline built around testing, learning and refining. And...
EQ in the AI age: Humans and machines must work together
It is no longer a question of whether humans and machine can or cannot work together; it’s a case of not having a choice. People simply must be freed up from the highly repetitive and predictable work that is within the capacity of machines, so they can ‘stitch...
EQ in the AI age: Machines will NOT take your job
The onslaught of Artificial Intelligence is not the first time the world has experienced significant shifts in employment due to new technology... But history, being our greatest teacher, actually tells us that in the long run technology is a net creator of jobs. ...
AI is here, take notice
If you think that AI is the future, I’m sorry to say, you’re wrong. In fact, AI and machine learning have proliferated so many areas of life that 63 per cent of people globally don't even realise they're already using it. For instance, the use of voice search has...
Shifting retail: Cellarmasters responds with Marketing AI technology
Cellarmasters is one of the early adopters of the Albert Marketing AI technology in Australia, and whilst the brand is reaping the rewards, so are its customers. Macro industry factors are driving rapid and unrelenting change into the retail industry. And this seems...
Machines are fixers; humans are visionaries
With the World Economic Forum now predicting that machines will do more workplace tasks than humans by 2025, it’s difficult to deny that artificial intelligence (AI) exists. But it’s also often difficult to recognise AI, even when it’s right in front of you.
Why performance and brand marketing efforts must be aligned
Contrary to conventional wisdom, there’s no reason why brands can’t do effective performance marketing and brand building within the same campaign.
AI transformation is actually digital transformation, fully realised
When the concept of digital transformation in marketing moved beyond early adoption and hit critical mass earlier this decade, marketers shared a vision of seamless digital technologies that would replace their cumbersome manual processes.
4 questions: Does your business need marketing AI?
There are seemingly thousands of artificial intelligence solutions for marketers – but only four real questions potential AI marketing professionals need to ask when deciding what will work for their business.
