Blog
How Do You Keep Pace with Consumer Sentiment?
As the world tries to find its footing amid unstable surrounds, business vulnerabilities are exposed. There’s no margin for error, no time for lag. Agility is critical. Much hinges on the ability to predict and rapidly respond in real-time to consumer sentiment. This...
AI: The Good, The Bad and Albert
AI: The Good, The Bad and Albert Since the term artificial intelligence (AI) was first coined by John McCarthy in 1956, its use in marketing has continued to flourish. With growing sophistication in predicting consumer intent and continual adoption of human...
The Next Normal: How Marketers Adapt
Five ways marketers can respond to the disruption of 2020 For any marketing professional the last four months has been a roller coaster. How we think about marketing technology has shifted. We are open to new ideas. We’ve tried TikTok, have given baking a go and all...
How and why Optus chose AI to join its performance marketing team
Retailer marketers and digital marketers alike have found the last four months increasingly challenging. Finding new customers and being cost effective at the same time can seem illusive inside the ‘walled gardens’ of Facebook, Bing and Google. Customers are behaving...
Home Grown Success Big Red Group takes a stake in AI marketing platform
The Big Red Group takes a stake in AI marketing platform After working with the Marketics’ Albert AI team for more than three years and continuing to see great results, CEO David Anderson announced on 7 July 2020 that The Big Red Group has taken a stake in Albert AI. ...
Why Optus chose AI for marketing efficiencies
Interview: Optus marketing program includes AI At a recent iMedia event Big Red Group co-founder, Naomi Simson interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to...
3 Reasons We Fear AI Marketing Technology
There are a number of myths and fears surrounding AI marketing technology, and these may in the very near future limit the ability of brands to stay competitive in the new world of marketing. Marketing is a discipline built around testing, learning and refining. And...
EQ in the AI age: Humans and machines must work together
It is no longer a question of whether humans and machine can or cannot work together; it’s a case of not having a choice. People simply must be freed up from the highly repetitive and predictable work that is within the capacity of machines, so they can ‘stitch...
EQ in the AI age: Machines will NOT take your job
The onslaught of Artificial Intelligence is not the first time the world has experienced significant shifts in employment due to new technology... But history, being our greatest teacher, actually tells us that in the long run technology is a net creator of jobs. ...
AI is here, take notice
If you think that AI is the future, I’m sorry to say, you’re wrong. In fact, AI and machine learning have proliferated so many areas of life that 63 per cent of people globally don't even realise they're already using it. For instance, the use of voice search has...
