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The thinking is human, the execution AI

The thinking is human, the execution AI

Most of us have some interaction with Artificial Intelligence (AI) each day, although we may not always knowingly engage. It’s a behind the scenes intelligence of extraordinary capability that is becoming increasingly prolific in both our social and business lives.  ...

AI’s Lack of Dilemma

AI’s Lack of Dilemma

Artificial intelligence (AI) finds itself at the forefront of discussions, with the recent Netflix release - ‘The Social Dilemma’. The documentary focuses on the tactics and technologies that social media companies such as Facebook, Pinterest, Twitter and Instagram...

AI’s Rise as Cookies Crumble

AI’s Rise as Cookies Crumble

When Google announced earlier this year that they are following Apple Safari and Mozilla Firefox’s lead, and phasing out third-party cookies on its Chrome browser by 2022, there was a frenzy of concern amongst marketers. How would they replace valuable user data...

AI: The Good, The Bad and Albert

AI: The Good, The Bad and Albert

AI: The Good, The Bad and Albert Since the term artificial intelligence (AI) was first coined by John McCarthy in 1956, its use in marketing has continued to flourish. With growing sophistication in predicting consumer intent and continual adoption of human...

The Next Normal: How Marketers Adapt

The Next Normal: How Marketers Adapt

Five ways marketers can respond to the disruption of 2020  For any marketing professional the last four months has been a roller coaster. How we think about marketing technology has shifted. We are open to new ideas. We’ve tried TikTok, have given baking a go and all...