Analytics and Insights
Informative Insights & Proactive Recommendations
There are two types of insights or discoveries that Albert will communicate with the end user.
Informative – those he can decide on.
Proactive Recommendations – those that require human
collaboration and/or authorization.
Attribution and Marketing Mix Models on the Fly
Arguably two of the most difficult analyses and models marketers must put together, attribution and marketing mix models, Albert does on the fly as he goes along his journey. He automatically calculates the best channels and mix to invest in order to hit your goals and KPIs, adjusting on the fly as he goes and gathers new learning and insights. He also provides intelligence as to which channels influenced conversions so you understand the mix involved, at the individual level.
Autonomous Action on Insights (Informative)
Informative insights are those discoveries that Albert finds which require no human authorization, and are within your business rules. This includes performance discovery for specific audiences or segments, specific geo-regions, creative elements, time of day/day of week, attribution analysis, optimization tactics and much more. Don’t be confused by the word informative, Albert wants you to know what he’s finding and the decisions he’s taking behind the scenes while you sit back and reap the benefits.
Proactive, Ongoing Recommendations (Actionable)
Proactive or actionable insights are those recommendations Albert provides which requires your authorization or action. Anything that has to do with budget or adding a specific channel to an existing campaign, adding new creatives into the system or anything that requires insight into the business logic on your side are all part of the recommendations Albert will serve up on an ongoing, continuous basis.