AI Adoption In Marketing: 2018

Brand And Agency Survey

Download  our study on how brands and agencies are adopting and experiencing artificial intelligence in marketing.

We set out to determine the nuances in mindset between two distinct AI user groups: brand and agency marketers. This report compares where each group stands on a variety of topics such as the performance and efficiency benefits that are most important to each, which tasks they’ve found most difficult to give up to a machine, and their upfront reasons for resistance if any.

Survey respondents were asked about AI marketing tools in general, as well as specifically about their experiences with Albert.

Key findings in this report include:

  • Artificial Intelligence is helping brands and agencies transcend siloes: 33% of respondents are using AI across three marketing channels.
  • Brands specifically value efficiencies that free up their time for creative or higher-level strategic activities.
  • Agencies are more likely to apply AI insights across siloes and campaign-wide.
  • Both brands and agencies, 7 out of 10 to be exact, are looking to AI to get more value from their marketing investments.