About albert

albert
is autonomous
targetting

 

Find customers using autonomous audience identification and targeting. A major component increasing the efficiency of Albert’s optimisation derives from the ability to explore and expand audiences, or weed out the wrong ones. Albert creates audience lists on the fly, at machine pace and precision, across multiple platforms in a continuous fashion; each channel providing its own avenue to expand the reach of your campaign.

albert
is autonomous
media buying

Albert connects directly to your accounts – all metrics and spend are visible and owned by you. As a source of truth between Google and Facebook, Albert has no inherent biases and marketers have absolute access to an ‘under-the-hood’ look into campaign activity, including high performing media, regions, audiences and creatives. Albert identifies and weeds out fraudulent traffic sources as they appear along the campaign journey, without the need for regular human supervision. All source information is stored to apply to future purchasing decisions, ensuring current and future campaign safety while focusing budget and learnings in the right places.

albert
is autonomous
cross-channel
execution

Albert is the first fully autonomous digital marketing solution, unifying paid media activity into a single point of execution. Leveraging historical data from your paid channel accounts and connected to your first party data sources, Albert is able to holistically manage and optimise your activity across channels, creating efficiency and effectiveness from every ad dollar spent. Targeting is based on your objectives, previously collected CRM data, incoming engagement data, and Albert’s precise calculations. Albert creates efficiency in spend, effectiveness in performance, and helps you deliver more personalised experiences to each and every customer.

albert
is autonomous
testing and
optimisation

Albert mixes and matches between creative elements to find the right way to engage with different users at the right time and on the right channels. Dynamic creative element combinations provide balance between performance and ad/audience fatigue. The technology leaves no stone unturned, testing and optimising thousands of campaign variables in a fraction of the time it would take a human marketer. Albert measures the impact and contribution of each channel in differing customer journeys and touchpoints on the path to conversion, tweaking the budget across and within channels for different segments according to impact.

albert
is autonomous
analytics and
insights

There are two types of insights or discoveries Albert delivers to the end user.

Informative – those the technology can decide on. Those discoveries Albert makes which require no human authorisation, and are within your business rules. This includes performance discovery for specific audiences or segments, specific geo-regions, creative elements, time of day/day of week, attribution analysis, optimisation tactics and much more.

Proactive – those that require human collaboration and/or authorisation. These insights require your authorisation or action, including anything to do with budget or adding a specific channel to an existing campaign; adding new creatives into the system or anything that requires insight into the business logic. These insights will be delivered on an ongoing, continuous basis.

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